Marketing Manager EMEA

Department Info

Terumo Hospital Care Solutions (THCS) designs injection and infusion therapy devices that allow clinicians to deliver the very best day-to-day care to their patients in both the human and animal health markets. With our innovative hypodermic needles, IV catheters, winged needle sets and more, we’re putting high quality into even the most routine parts of healthcare.  The Management and Marketing team works in the EMEA HQ of Terumo, and locally throughout EMEA, Key Account Managers support our distributor network.

Terumo Hospital Care Solutions strives to improve safety and ease of use in therapy devices used in hospitals, homes and all care environments. Our focus areas are Advanced Infusion Systems (Terufusion) and Injection & Access.

With the Terufusion range we offer accurate, reliable and innovative syringe and volumetric infusion pumps, without putting an extra burden on healthcare professionals. We combine sophisticated technologies with stress-free, easy-to-use functionalities to facilitate them to pursue the best patient outcomes.

With our innovative hypodermic needles, IV catheters, winged needle sets and more, we’re putting high quality into even the most routine parts of healthcare. 

For more information, please have a look at: Hospital Care Solutions Division | Terumo

Job Summary

The Marketing Manager EMEA plans, directs and controls all marketing activities for HCS product portfolio, including the setting of marketing strategy and objectives, collaboration with countries and TC marketing team, market research, sales promotion, advertising, medical affairs, market access,  and marketing budget management.

The position is based in our EMEA HQ in Leuven, Belgium

Job Responsibilities

1. Developing strategic marketing plans

Plays a key role in developing company marketing strategy, linking the HCS portfolio and strategy

Gathers, analyses and reports relevant market, customer and product data related of the Terumo position in the EMEA scope of Injection, access & AIS related products

Maintains Competitor Intelligence in collaboration with sales team: competition strategy, products and pricing and provides relevant communications on competitor activities 

Prepares a yearly EMEA product and marketing strategy for their specific portfolio plan, incorporating the commercial strategy to the internal and external stakeholders, in order to actively support the marketing and sales organisation and achieve company targets

Develop the commercial strength of our solutions by combining the value of our service & product offerings

Scope can include upstream and downstream projects.

2.    Managing Promotional activities and Product Portfolio

Develops all the necessary promotional tools/activities in order to support the sales activities of EMEA. Contributes to the Terumo digital transformation.

Collaborates with IP team on forecast, and inventory control.  

Contributes actively to Terumo brand image through communicating actively and effectively with third parties. Maintain excellent relations with external suppliers. 

Continuously benchmark against competitor products/services and campaigns. Responding with aility to the dynamic marketplace while maintaining a clear strategic course for the portfolio in collaboration with line manager.

3.    Implementing Marketing plans

Ensures that the Marketing strategy is cascaded down to the sales team through regular communication, and field visits in country

Tracks sales performance, understanding the gaps/pressure points in countries. Support countries with strategies to overcome barriers

4.    Align and support training activities

Aligns product focus with training team to ensure sales force trainings are contributing to portfolio strategy objectives

Supports training with strategy, product and market knowledge to inspire the trainees and to improve their necessary skills to maximize sales

Supports distributors commercial teams as product specialist for product portfolio

5.    Creation and Marketing of New products 

Closely follows up the market and product evolutions (e.g.customer’s demand, competitors portfolio, etc..) )

Looks for new products that fits MP portfolio and support the business expansion 

Manages the implementation of new products in TE system, considering requirements of all related departments (e.g. RA, QA, Legal, Finance, IP, etc…) 

Develops launch plan for new products in the EMEA scope, incorporating the tactics that will result in the optimisation of market share in the short and long term 

Field evaluation of new products and management of Post Market Surveillance as required for product portfolio (as cross functional team with Regulatory Affairs and Medical Affairs)

6.    People management

Set appropriate performance objectives for direct reports or project team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives.

To develop and coach the team members to ensure their competences, skills and know-how are used and developed to the best advantage and to work as a well-functioning team.

Provide training or coaching to others throughout the organization in own area of expertise to enable others to improve performance and fulfil personal potential.
 

Profile Description

University degree or comparable education in marketing, or proven relevant experience
Practical experience in all marketing strategy, concepts and techniques including product launches at EMEA level
Deep knowledge of the European Medical Devices, Diagnostics or Pharmaceutical industry market
Former Sales experience preferred
Good digital multichannel experience
Good project management skills and a track record in delivering projects within budget and timeline
Proven problem-solving skills
Excellent presentation skills and strong ability to communicate effectively when building plan – be able to articulate complex viewpoints and arguments with clarity and purpose, and have the ability to communicate at all levels of the organisation
Able to work in pan European matrix organization, in a dynamic environment
Team player and willing to work collaboratively across the organization and with others to reach results/resolution
Excellent ability to function in a self-directed manner with a high degree of autonomy
Strong capability to engage others and to establish strong collaborative relationships and network with Country Sales and Marketing Teams
Very good working knowledge of English and Dutch (written, read and spoken). 

You live in Belgium or are ready to relocate to Belgium.

Offer

Join our dynamic team in a globally recognized medical device company and immerse yourself in an international atmosphere where innovation thrives. We value work-life balance, offering the flexibility to work from home to enhance your professional and personal harmony.

As a key player in our organization, you'll receive competitive compensation, bonus, company car and other local benefits, on top of the opportunity to contribute to a company culture that prioritizes personal development. We pride ourselves on being a financially stable organization, providing a secure foundation for your career and development. 

Embrace the benefits of remote work while enjoying professional growth opportunities within a collaborative and supportive environment. Your skills will be rewarded with a competitive salary as you contribute to shaping the future of our internal communication and engagement strategies. Join us and be a part of a company committed to both your success and our collective advancement.

Contact Person

Peter Coolen

Talent Acquisition Partner